When Union University, a four-year liberal arts university in Jackson, Tennessee, was struck by a tornado in February 2008, the campus sustained $40 million in damages to the residence life complexes and academic buildings. Fortunately, there were no human casualties but massive repairs were needed to restore the campus. In addition to structural repairs, Union University wanted to incorporate artistic elements to reaffirm the spirit of the university.
Jim Veneman, Director of Visual Communication, enlisted a group of student photographers to take pictures of downtown Jackson, with the intention of enlarging the images for display in the student center. The only issue was that the cameras these students had access to were older, six-megapixel, digital SLR’s. Veneman recognized that these cameras might not be able to produce the quality that would be expected in the large prints needed by the university. Updating equipment at the time was not an option.
Veneman was familiar with Genuine Fractals by reputation only, so when faced with this project, he visited the onOne Software website for further information. After watching the video tutorials and downloading a demo version, he was convinced that Genuine Fractals would enable him to produce high-quality enlargements without needing to upgrade the students’ cameras.
“As soon as I enlarged the first image with Genuine Fractals, I knew it was exactly what we needed to complete the project on deadline, without new equipment, and with results that would please the photographers and university,” said Veneman. “I already have plans to use Genuine Fractals in a number of upcoming university and classroom enlargement projects. The results are consistently marvelous and the cost savings amazing.”
